The Impact of Corporate Social Responsibility on Brand Loyalty
In the rapidly evolving world of business, the concept of Corporate Social Responsibility (CSR) has gained significant traction. Companies are now expected to contribute not just to their bottom line, but also to society at large. CSR initiatives encompass a wide range of activities, from environmental sustainability to supporting charitable causes. One key question that businesses and marketers are increasingly focused on is: How does Corporate Social Responsibility (CSR) influence brand loyalty? Brand loyalty refers to the ongoing preference that consumers exhibit toward a particular brand, often choosing it over competitors. In this article, we will explore the profound impact … Read more